Scandinavian chill-African thrill
ASAKU FASHION is what happens when colorful African patterns meet Scandinavian minimalism. ASAKU is a small Norwegian online store founded by Rebeka Asaku Eninga, who has roots in the Democratic Republic of the Congo.
It is well known that there is no such thing as being "overdressed" in African fashion. Africans proudly wear their colorful cultures on their sleeves, quite literally. At the same time, Scandinavian fashion emphasizes clean silhouettes and neutral colors, highlighting the beauty of simplicity.
ASAKU is here for AfroScandinavian aunties and uncles, and for everyone who loves fashion with taste. ASAKU is here for those who want to express their personality on the outside and know that identity doesn't have to be either/or.
It can be both.